Determining BATNA: Analyzing the Value of Packages & A La Carte Purchasing
Date
2021-07-29
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American English
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Abstract
BATNA refers to your best alternative to negotiated agreement. It allows you to understand both your walk away point within a deal as well as your alternatives. This workshop will provide strategies and resources for analyzing your journal packages to determine BATNA, discussing how to analyze small packages in Excel using different analysis techniques to determine value. We will also discuss using tools such as Unsub to analyze large big deals.
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Macy, K.V. (2021, July 29) Determining BATNA: Analyzing the value of packages & a la carte purchasing [Presentation]. ACRL/SPARC Negotiation 201 Series. Online.
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Presentation