Volume 20, Number 2 (2001)

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https://hdl.handle.net/1805/1193

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    Public Relations Primer: An Annotated Bibliography
    (H.W. Wilson Company, 2001) Colborn, Nancy Wootton
    Want to get the word out about your library, but have no idea where to start? Don’t have time to re-invent the wheel? This listing of websites, books, and journal articles will provide you with the best resources for information on public relations, marketing, outreach, and promotion. As you read through some of these resources, you may come up with so many great ideas that you can’t possibly do them all. As Marylaine Block said in The Secret of Library Marketing: Make Yourself Indispensable in American Libraries, September 2001, “You may be reading this and saying, In what possible universe will I have time to do all this stuff and still serve the people who are already coming to us? And you’re right; there’s a limit to how far we can stretch. Librarians can’t do all the things I’m recommending. But if we don’t do some of them, we will continue to be invisible. If we don’t want to settle for being good at what we do but want to be known to be good at what we do, we have to put marketing time and money into reaching out to the people who make things happen in our community.”
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    Essentials of Marketing Your Library: How We Do it at Carmel Clay
    (H.W. Wilson Company, 2001) Smiertana, Beth
    Promoting your library, and its programs and services, is imperative to the success of the library in today’s ever-changing economic and high-tech environment. In a time of cutbacks, and even elimination, of all but the most essential public services, anonymity can be the undoing of the library. We must prove our intrinsic value, and garner support in our communities to build a strong foundation upon which we can rely during times of both prosperity and the more difficult periods. We provide a valuable service to the community and society in general, but we can’t assume that the public, elected officials, or even our patrons fully appreciate this fact. We need to educate them continuously, and effective marketing is the first step in doing so.
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    Notes
    (H.W. Wilson Company, 2001) Indiana Libraries
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    Living Your Library's Brand
    (H.W. Wilson Company, 2001) Krull, Lissa
    As a public library director, I was so passionate about marketing my local library that I was asked to give presentations about library marketing around the state. Inevitably after such a presentation, I would have a few people come and say things like “Loved your ideas, but how do I get my (insert the appropriate: staff, director, immediate supervisor or board of trustees) to let me do these types of things?” Or, “I have tried a, b, and c, but it just didn’t work. What else can I do?”
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    Investing in Our Student Employees' Futures: One Page at a Time
    (H.W. Wilson Company, 2001) Cleaver, Susie
    When Jeanna Miller started to work as a page at the Bittersweet Branch of the Mishawaka-Penn-Harris Public Library in May 1998, she never thought that a parttime job in a library would have such a positive effect on her college years. But that is exactly what the junior at Indiana University South Bend (IUSB) found out when the Friends of the Library awarded her a $500 scholarship last August.
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    Resurrecting a Small Library
    (H.W. Wilson Company, 2001) Campbell, Stanley M.
    What can you say about a small library and not make it suspiciously reminiscent of a eulogy? Most are under-funded, understaffed, under-maintained, and often neglected by those communities served. The small community library is hardly the lifelong place of employment sought by today’s college graduate with a mound of debt and high expectations.
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    Marketing the Media Center: Let Me Count the Ways!
    (H.W. Wilson Company, 2001) Knieren, Janella
    When I think of marketing my school library/media center, a multitude of examples runs through my mind. These range from the mainstream (chairing the professional development grant committee and heading up the school improvement plan) to the, well, not so mainstream (dressing as Viola Swamp—black lips and all— for Book Character Day!) Marketing a library/media center and its programs is more than just good public relations - it’s our survival. With pending rumors of cutbacks for educational programs, we have to demonstrate our worth and importance every single day to our patrons and school administrators. Eliminating media specialists and diverting our funds elsewhere must be the furthest thing from their collective mind!
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    Working With the Media
    (H.W. Wilson Company, 2001) Swisher, Linda
    Have you ever read a newspaper and wondered how the advertisements fit next to the stories? Have you watched television and thought, “How do they sandwich the commercials between the shows?” Surprise No. 1: advertising drives the media. News is written to fit around advertising. Have you ever been upset at something appearing in the paper or on television, and threatened to pull your subscription, or change the channel? Surely the media outlet won’t want to lose you! Surprise No. 2: publishers hate to lose subscribers, and station managers hate to lose viewers, but their bottom line isn’t affected until they lose advertisers. If you call a newspaper to “place an ad,” you’ll be transferred to the advertising department. Surprise No. 3: your event may run for free, if you submit a media release.
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    Indiana Libraries Submission Guidelines
    (H.W. Wilson Company, 2001) Indiana Libraries
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    Tips and Techniques: Promoting an Academic Research Library
    (H.W. Wilson Company, 2001) Bartheld, Eric
    In some ways, a university library is the only game in town: academic research libraries exist to serve students and faculty. Where else will a faculty member go to obtain an article in ChemAbstracts? Or where else can an undergraduate find more than half a million online images from the Associate Press photo archive? Who else has 6.3 million books, 7 million manuscripts, thousands of scholarly journals, and electronic databases—all to generate new knowledge and teach the next generation of students?