Living Your Library's Brand
Date
2001
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American English
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H.W. Wilson Company
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Abstract
As a public library director, I was so passionate about marketing my local library that I was asked to give presentations about library marketing around the state. Inevitably after such a presentation, I would have a few people come and say things like “Loved your ideas, but how do I get my (insert the appropriate: staff, director, immediate supervisor or board of trustees) to let me do these types of things?” Or, “I have tried a, b, and c, but it just didn’t work. What else can I do?”
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Cite As
Krull, Lissa. (2001). Living Your Library's Brand. Indiana libraries, 20(2), 16-20.
ISSN
0275777X
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Article