Living Your Library's Brand

Abstract

As a public library director, I was so passionate about marketing my local library that I was asked to give presentations about library marketing around the state. Inevitably after such a presentation, I would have a few people come and say things like “Loved your ideas, but how do I get my (insert the appropriate: staff, director, immediate supervisor or board of trustees) to let me do these types of things?” Or, “I have tried a, b, and c, but it just didn’t work. What else can I do?”