Public Relations Primer: An Annotated Bibliography

Abstract

Want to get the word out about your library, but have no idea where to start? Don’t have time to re-invent the wheel? This listing of websites, books, and journal articles will provide you with the best resources for information on public relations, marketing, outreach, and promotion. As you read through some of these resources, you may come up with so many great ideas that you can’t possibly do them all. As Marylaine Block said in The Secret of Library Marketing: Make Yourself Indispensable in American Libraries, September 2001, “You may be reading this and saying, In what possible universe will I have time to do all this stuff and still serve the people who are already coming to us? And you’re right; there’s a limit to how far we can stretch. Librarians can’t do all the things I’m recommending. But if we don’t do some of them, we will continue to be invisible. If we don’t want to settle for being good at what we do but want to be known to be good at what we do, we have to put marketing time and money into reaching out to the people who make things happen in our community.”