Bibliometric Applications in Social Science Research: The Social Network Context of Generosity

Abstract

Whether or not a person chooses to act philanthropically can seem like a personal decision. Yet, giving is inherently a social act, minimally involving a giver and a receiver. The relational aspects of giving decisions can be studied by investigating social networks. What is known about the role of social networks in charitable giving? To answer this question, this study utilizes bibliometric techniques to review existing literature in a systematic manner. Applying these tools to social science research facilitates integration of knowledge across multiple disciplines and diverse methodological approaches. Across the reviewed research, there are five central themes. First, networks can shape values of efforts to support the public good. Second, networks can informally punish people for acting too self-interestedly. Third, networks can join together or exclude, contributing to social inequality and its reproduction over time. Fourth, networks can maintain group dynamics. Fifth, networks can pattern behaviors into habits, form interdependence, situate what is considered normal, and provide stability in times of crisis. Implications of existing research are drawn toward understanding young adulthood within its networked social contexts of generosity.