Imagining Conformity: Consumption and Homogeneity in the Postwar African American Suburbs

Abstract

In the wake of World War II many urbanites left cities for a suburban life that has been persistently derided for its apparent social, material, and class homogeneity. This paper examines the African American experience of post–World War II suburbanization and the attractions of suburban life for African America. The paper examines two suburban projects in Indianapolis, Indiana, one a “sweat equity” housing community and the other a subdivision, both of which placed consumption at the heart of postwar citizenship. Rather than frame such consumption simply in terms of resistance to anti-Black racism, the two suburban experiences illuminate the African American imagination of visual and material “sameness” and demonstrate the challenges of archaeological studies of ethnicity and stylistic distinction.