Resident Attitudes toward Dark Tourism, a Perspective of Place-based Identity Motives

Abstract

Place-based identity theories prove to be valid in better understanding resident attitudes towards support for tourism. Yet, its effectiveness is not verified in the context of dark tourism and resident attitudes towards dark tourism remains unknown. Based on a survey of 526 local residents in China’s Yingxiu, the epicentre of the Great Wenchuan Earthquake, the authors examined the relationships between the local residents’ place-based identity motives and their attitudes towards support for dark tourism development. Results show that the motive of ‘belonging/meaning’ is one of the most important determinants; residents’ involvement in dark tourism and bereavement affect their identity motives and attitudes towards support for dark tourism. The theoretical contributions and managerial implications are discussed.