Cancer hospital advertising and outcomes: trust the messenger?
| dc.contributor.author | Lipitz-Snyderman, Allison | |
| dc.contributor.author | Vater, Laura | |
| dc.contributor.author | Curry, Michael | |
| dc.contributor.author | Li, Diane | |
| dc.contributor.author | Rubin, David M. | |
| dc.contributor.author | Radzyner, Mark | |
| dc.contributor.author | Duck, Elaine | |
| dc.contributor.author | Bach, Peter B. | |
| dc.contributor.author | Schenker, Yael | |
| dc.contributor.department | Medicine, School of Medicine | en_US |
| dc.date.accessioned | 2020-04-08T17:50:42Z | |
| dc.date.available | 2020-04-08T17:50:42Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | Hospitals have made substantial investments in advertising for cancer services in the past two decades, totalling over US$200 million in 2016 alone. Advertisements promoting cancer centres are unavoidable in the USA. They hang on highway billboards and on air during prime-time programming. Some advertisements claim superior outcomes, others highlight access to clinical trials, and many present heart-warming patient stories that might be non-representative of actual outcomes. Data suggest that patients are highly aware of advertisements and are likewise influenced by them. | en_US |
| dc.eprint.version | Author's manuscript | en_US |
| dc.identifier.citation | Lipitz-Snyderman, A., Vater, L., Curry, M., Li, D., Rubin, D. M., Radzyner, M., Duck, E., Bach, P. B., & Schenker, Y. (2019). Cancer hospital advertising and outcomes: Trust the messenger? The Lancet Oncology, 20(6), 760–762. https://doi.org/10.1016/S1470-2045(19)30316-X | en_US |
| dc.identifier.uri | https://hdl.handle.net/1805/22506 | |
| dc.language.iso | en | en_US |
| dc.publisher | Elsevier | en_US |
| dc.relation.isversionof | 10.1016/S1470-2045(19)30316-X | en_US |
| dc.relation.journal | The Lancet Oncology | en_US |
| dc.rights | Publisher Policy | en_US |
| dc.source | Author | en_US |
| dc.subject | cancer hospitals | en_US |
| dc.subject | advertising | en_US |
| dc.subject | medical marketing | en_US |
| dc.title | Cancer hospital advertising and outcomes: trust the messenger? | en_US |
| dc.type | Article | en_US |