Cancer hospital advertising and outcomes: trust the messenger?
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Date
2019-06
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English
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Elsevier
Abstract
Hospitals have made substantial investments in advertising for cancer services in the past two decades, totalling over US$200 million in 2016 alone. Advertisements promoting cancer centres are unavoidable in the USA. They hang on highway billboards and on air during prime-time programming. Some advertisements claim superior outcomes, others highlight access to clinical trials, and many present heart-warming patient stories that might be non-representative of actual outcomes. Data suggest that patients are highly aware of advertisements and are likewise influenced by them.
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Lipitz-Snyderman, A., Vater, L., Curry, M., Li, D., Rubin, D. M., Radzyner, M., Duck, E., Bach, P. B., & Schenker, Y. (2019). Cancer hospital advertising and outcomes: Trust the messenger? The Lancet Oncology, 20(6), 760–762. https://doi.org/10.1016/S1470-2045(19)30316-X
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The Lancet Oncology
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