Examination of Tourism Undergraduates’ Industry Commitment, in the Context of China

Abstract

Grounded in the Social Cognitive Career Theory (SCCT), this study developed a comprehensive research framework that encapsulated both personal and contextual factors in terms of tourism undergraduates’ commitment to career choice in the context of China’s social and vocational contexts. Applying structural equation modeling (SEM) to the data collected from 446 undergraduate students studying tourism in China, this study shows that “self-interest,” “others’ support,” “social status,” “outcome expectation” and “nature of work” exert significant effects on students’ commitment to career choice. Implications of the findings include suggested interventions in attracting tourism students to persist in their career path.