Alternative scenarios to the “banner” years: A test of alternative formats to Web banner ads

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dc.contributor.authorTaylor, Nolan J.
dc.contributor.authorLoiacano, Eleanor T.
dc.contributor.authorWatson, Richard T.
dc.date.accessioned2014-12-03T16:46:39Z
dc.date.available2014-12-03T16:46:39Z
dc.date.issued2008-02
dc.description.abstractA test of alternative formats to Web banner ads.en_US
dc.identifier.citationTaylor, N. J., Loiacono, E. T., & Watson, R. T. (2008). Alternative scenarios to the. Communications of the ACM, 51(2), 53-58.en_US
dc.identifier.urihttps://hdl.handle.net/1805/5509
dc.language.isoen_USen_US
dc.subjectonline advertisingen_US
dc.subjectinterneten_US
dc.titleAlternative scenarios to the “banner” years: A test of alternative formats to Web banner adsen_US
dc.typeArticleen_US
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