Alternative scenarios to the “banner” years: A test of alternative formats to Web banner ads

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taylor-2006-alternatives.pdf (121.08 KB)
Date
2008-02
Authors
Taylor, Nolan J.
Loiacano, Eleanor T.
Watson, Richard T.
Language
American English
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Abstract

A test of alternative formats to Web banner ads.

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online advertising, internet
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Cite As
Taylor, N. J., Loiacono, E. T., & Watson, R. T. (2008). Alternative scenarios to the. Communications of the ACM, 51(2), 53-58.
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https://hdl.handle.net/1805/5509
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Kelley School of Business (Indianapolis) Works