Towards an understanding of family travel decision-making processes in the context of youth sport tourism

Abstract

Youth sport tourism has grown into a distinct travel segment over the past decade. While communities have invested in sport tourism initiatives, building dedicated sports facilities and competing to host tournaments, little academic attention has been paid to understanding the travel planning and decision-making associated with youth sport families. Utilising an inductive approach, the purpose of this study was to examine the processes and decisions parents make in the context of youth sport tourism to facilitate their children's travel sport participation. In-depth interviews were conducted with youth sport parents from the two US states with significant investments in sport tourism: Indiana and Florida. (n = 15 FL; n = 18 IN). Three themes were identified in the parents' narratives using grounded theory methods, (1) Travel Logistics, (2) Flow-on Tourism, and (3) Tourn-acations. Travel logistics were dominated by decisions over accommodations and transportation with price and team bonding of consideration. A series of barriers and enablers to participation in flow-on tourism were identified including tournament schedules and proximity to tourist attractions. Decisions to create a mini-vacation out of the tournament trip (tourn-acation) were associated with novelty, distance from home, and timing such as tournaments scheduled around national holidays. A model outlining the family travel decision-making process in the context of youth sport tourism is proffered. Recommendations for DMOs leveraging the flow-on tourism associated with youth sport-events are discussed in addition to acknowledging the role of youth sport tourism in post Covid-19 tourism recovery.