The Health-Related Uses and Gratifications of YouTube: Motive, Cognitive Involvement, Online Activity, and Sense of Empowerment

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dc.contributor.authorPark, Daniel Y.
dc.contributor.authorGoering, Elizabeth M.
dc.contributor.departmentDepartment of Communication Studies, School of Liberal Artsen_US
dc.date.accessioned2017-03-08T18:43:14Z
dc.date.available2017-03-08T18:43:14Z
dc.date.issued2016
dc.description.abstractTo better understand the utility of YouTube as a health communication medium, this study utilizes Uses and Gratifications Theory to examine a relationship among motives for health-related YouTube use, cognitive involvement with health information on YouTube, post-exposure online activity, and health-related sense of empowerment. Surveys were analyzed from 263 participants who reported using YouTube for health-related reasons. Results revealed specific motives for health-related YouTube use and a significant relationship among the variables. Implications for how health care professionals could use YouTube for communicating with users about health-related topics and empowering them in health care are discussed.en_US
dc.eprint.versionAuthor's manuscripten_US
dc.identifier.citationPark, D. Y., & Goering, E. M. (2016). The Health-Related Uses and Gratifications of YouTube: Motive, Cognitive Involvement, Online Activity, and Sense of Empowerment. Journal of Consumer Health on the Internet, 20(1–2), 52–70. https://doi.org/10.1080/15398285.2016.1167580en_US
dc.identifier.urihttps://hdl.handle.net/1805/12025
dc.language.isoenen_US
dc.publisherTaylor & Francisen_US
dc.relation.isversionof10.1080/15398285.2016.1167580en_US
dc.relation.journalJournal of Consumer Health on the Interneten_US
dc.rightsPublisher Policyen_US
dc.sourceAuthoren_US
dc.subjectcognitive involvementen_US
dc.subjecthealth-related sense of empowermenten_US
dc.subjectonline activityen_US
dc.titleThe Health-Related Uses and Gratifications of YouTube: Motive, Cognitive Involvement, Online Activity, and Sense of Empowermenten_US
dc.typeArticleen_US
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