Customers’ Perceived Experiential Value: Case of Social Commerce Context

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dc.contributor.authorLee, JungKook
dc.contributor.authorLee, Yong Ki
dc.date.accessioned2020-08-20T15:11:34Z
dc.date.available2020-08-20T15:11:34Z
dc.date.issued2019-06
dc.description.abstractRecently, variety of mobile devices and services are being spread based on a smartphones and SC (social commerce). In particular, the SC services play an important role in building consumer’s shopping experience as well as online shopping mall. Thus, this study examines the effect of perceived experiential value (utilitarian and hedonic value) on emotion, memory, and attitude and loyalty in SC context. In order to achieve these purposes, the author developed several hypotheses. The data was collected from 300 customers who have purchased the products or services in SC and it will be analyzed with SPSS and AMOSen_US
dc.identifier.citationLee, J. K. & Lee, Y. K. (2019). Customers’ Perceived Experiential Value: Case of Social Commerce Context. Journal of Marketing Management. 7 (1), 1-10en_US
dc.identifier.doi10.15640/jmm.v7n1a11
dc.identifier.urihttps://hdl.handle.net/1805/23651
dc.subjectPerceived Experiential Value
dc.subjectEmotion
dc.subjectMemory
dc.subjectAttitude
dc.subjectLoyalty
dc.subjectSocial Commerce
dc.titleCustomers’ Perceived Experiential Value: Case of Social Commerce Contexten_US
dc.typeArticleen_US
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