Understanding Donors’ Motivations

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dc.contributor.authorIU Lilly Family School of Philanthropy
dc.date.accessioned2015-01-16T20:49:52Z
dc.date.available2015-01-16T20:49:52Z
dc.date.issued10/20/2009
dc.descriptionThe intrinsic and extrinsic motivations for charitable giving can vary from donor to donor. Nevertheless, understanding donor motivations can lead to fundraising strategies that more effectively target and retain donors (Sargeant & Woodliffe, 2007). To this end, we explore donors’ self-reported motivations for giving, looking particularly at variations by region of the country, levels of household income and donors’ educational level. In this study, we utilize data from the Knowledge Networks (KN) 2007 Charity Survey(n=10,000). The Charity Survey asked respondents to report their charitable gifts for 2006, and to identify statements that correspond with their motivations for giving. The survey was conducted using a nationwide online panel that is representative of the entire U.S. population. In this report, we categorized the data into seven regions across the U.S.: Northeast, Great Lakes, Midwest/Plains, South Atlantic, South, Mountain, and Pacific.en_US
dc.description.sponsorshipWe gratefully acknowledge CCS for the William B. Hanrahan CCS Fellowship, which made this report possible. Sangdong Tak, CCS scholar for 2008-2009, initiated the research. Sung-Ju Kim, Megan McDermott, and Xiaonan Kou expanded and enhanced his work. Heidi Frederick, assistant director of research at the Center on Philanthropy at Indiana University, was the principal investigator in this study.en_US
dc.identifier.citationThis report may be used in public presentations and materials written for publication with citation as follows: Center on Philanthropy, Understanding Donor Motivations for Giving, New York: CCS.en_US
dc.identifier.urihttps://hdl.handle.net/1805/5663
dc.language.isoen_USen_US
dc.subjectDonorsen_US
dc.subjectGivingen_US
dc.subjectPhilanthropyen_US
dc.titleUnderstanding Donors’ Motivationsen_US
dc.typePresentationen_US
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