Women Give 2016

Abstract

Women Give 2016 investigates whether generational shifts in charitable giving intersect with women’s changing decision-making roles within families. Earlier this year, the U.S. Census Bureau released new estimates indicating that the Millennial generation (born 1981 and after) has surpassed the Baby Boomers (born 1946-1964) as the country’s largest generation. The interaction of multiple generations in the workplace and in families has attracted attention for several years, yet little empirical research has addressed whether different generations approach charitable giving differently. At the same time, women’s participation in the labor force has risen, leading to women’s increased influence in financial decision making individually and within the family.