The Giving Environment: Understanding Drivers for Donor Engagement

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dc.contributor.authorIndiana University Lilly Family School of Philanthropy
dc.date.accessioned2022-01-24T21:37:22Z
dc.date.available2022-01-24T21:37:22Z
dc.date.issued2022-01-26
dc.description.abstractThe objective of this research is to determine the relative effectiveness of fundraising messages in building connection to new, everyday donors. In short, which messages connect? The second objective is to investigate why a fundraising message works. To achieve this second objective, the study measured emotional and moral responses to the fundraising message.en_US
dc.description.sponsorshipThe Bill & Melinda Gates Foundationen_US
dc.identifier.urihttps://hdl.handle.net/1805/27565
dc.language.isoen_USen_US
dc.publisherIU Lilly Family School of Philanthropyen_US
dc.subjectCharitable Donationsen_US
dc.subjectCharitable Givingen_US
dc.subjectCOVID-19en_US
dc.subjectDataen_US
dc.subjectGivingen_US
dc.subjectHousehold Givingen_US
dc.subjectNon Profiten_US
dc.subjectPhilanthropic Researchen_US
dc.titleThe Giving Environment: Understanding Drivers for Donor Engagementen_US
dc.typeReporten_US
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