Do social features help in video-centric online learning platforms? A social presence perspective

Abstract

The popularity of online learning is growing exponentially. Accordingly, it is critical to understand how we can facilitate the learning experience for users in these unique online environments. Past research consistently finds that one important antecedent of online learning outcomes is social presence. However, there is limited research related to how to foster social presence perceptions among users. Further, research has yet to understand whether there are boundary conditions for the positive effects of social presence perceptions on user outcomes (e.g., perceived learning, satisfaction). The current work describes two studies to address these questions. The first study uses an experimental design to investigate how the perception of social presence can be increased in the online learning context. In the second study, we investigate the degree to which social presence perceptions are more beneficial for some individuals versus others. Specifically, we consider two personality traits (i.e., conscientiousness, extraversion) as moderators of the relationships between social presence perceptions and two outcomes – perceived learning and satisfaction. Overall, the results of these two studies provide important insights into how to enhance user outcomes in online learning and training environments.