Valuing Arts and Culture: A Research Agenda for Contingent Valuation
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2004
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American English
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Abstract
Presents information on the application of contingent valuation methodology (CVM) to value arts and cultural resources. Basic elements of CVM surveys; Criticisms against CVM as a measurement tool; Summary of results of a number of studies on willingness to pay for arts and theaters; Significance of CVM to fundraising efforts and in monitoring politicians' allocations of public resources; Discussion on communicating CVM findings.
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Noonan, D. S. (2004). Valuing arts and culture: A research agenda for contingent valuation. The Journal of Arts Management, Law, and Society, 34(3), 205-221.
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Article