The Links to INSPIRE

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dc.contributor.authorShaw, Debora
dc.contributor.authorLa Barre, Kathryn
dc.date.accessioned2007-12-19T14:24:12Z
dc.date.available2007-12-19T14:24:12Z
dc.date.issued2004
dc.description.abstractJay Conrad Levinson, the marketing guru who created the Marlboro Man, says, “A website is an island. Advertising is a bridge to that island.” Any public institution must choose carefully whether to build one or many bridges from its website. Moreover, a library, and by extension a library’s website, is “a good association for just about anybody,” A. Paula Wilson observes.en
dc.identifier.citationShaw, Debora and Kathryn La Barre. (2004). The Links to INSPIRE. Indiana libraries, 23(3), 2-5.en
dc.identifier.issn0275777X
dc.identifier.urihttps://hdl.handle.net/1805/1365
dc.language.isoen_USen
dc.publisherH.W. Wilson Companyen
dc.subject.lcshIndiana Library Federation
dc.subject.lcshLibrary science -- Societies, etc.
dc.subject.lcshOnline databases -- Indiana -- Marketing
dc.subject.lcshElectronic information resources -- Indiana
dc.titleThe Links to INSPIREen
dc.typeArticleen
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Volume 23, Number 3 (2004)