The Links to INSPIRE

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The Links to INSPIRE.pdf (92.03 KB)
Date
2004
Authors
Shaw, Debora
La Barre, Kathryn
Language
American English
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H.W. Wilson Company
Abstract

Jay Conrad Levinson, the marketing guru who created the Marlboro Man, says, “A website is an island. Advertising is a bridge to that island.” Any public institution must choose carefully whether to build one or many bridges from its website. Moreover, a library, and by extension a library’s website, is “a good association for just about anybody,” A. Paula Wilson observes.

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LC Subjects
Indiana Library Federation, Library science -- Societies, etc., Online databases -- Indiana -- Marketing, Electronic information resources -- Indiana
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Cite As
Shaw, Debora and Kathryn La Barre. (2004). The Links to INSPIRE. Indiana libraries, 23(3), 2-5.
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0275777X
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https://hdl.handle.net/1805/1365
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Volume 23, Number 3 (2004)