Shoot, taste and post: an exploratory study of food and tourism experiences in an online image-share community

Abstract

This paper presents the results from an exploratory study of food and tourism experiences in the online image-share community Flickr.comTM. The purpose of this research was to provide a description of Flickr food group members' behaviour of taking pictures of food, as well as to better understand the role of food pictures in their travel experiences. The study found that members' travel experiences were recorded and shared socially through food photography. While food images could be regarded as a trip motivator, it is hard to regard it as the primary trip purpose.