The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor’s Perspective

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Date
2018-04
Language
English
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Springer
Abstract

Facebook advertising is a powerful tool for increasing the outreach and recruitment of research participants. We describe our experience as genetic counselors within the context of an internet-based research study, recruiting subjects for a Parkinson disease (PD) biomarker study.

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Verbrugge, J., Rumbaugh, M., Cook, L., Schulze, J., Miller, M., Heathers, L., … Foroud, T. (2018). The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor’s Perspective. Journal of Genetic Counseling, 27(2), 326–328. https://doi.org/10.1007/s10897-017-0207-3
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Journal of Genetic Counseling
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