Reinventing the Cycle: Adapting Relationship Fundraising for Donors Who Use DAFs
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2025
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DAF Research Collaborative
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Abstract
This report examines how DAFs impact relationship-based fundraising. Drawing on interviews with 46 professional fundraisers, it offers practical strategies for identifying, cultivating, soliciting, and stewarding DAF donors.
The report introduces a DAF-specific fundraising cycle that outlines the key stages of DAF fundraising management and highlights both the challenges and opportunities that this intermediary presents. It also explores the roles that fundraisers play in the DAF giving process and provides actionable insights and recommendations to assist professional fundraisers in working more effectively with donors who use DAFs.
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Genevieve G. Shaker, Rachel M. Sumsion, and H. Daniel Heist. Reinventing the Cycle: Adapting Relationship Fundraising for Donors Who Use DAFs. Donor Advised Fund Research Collaborative, 2025. https://www.dafresearchcollaborative.org/ dafrc-research
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AFP Foundation for Philanthropy Wilson C. “Bill” Levis Fundraising Research Grant Program
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Report