African factors in cancer control: Perspectives from Inooro TV’s ‘Uria Ndagitari’ – ‘ask the doctor’: A Kenyan vernacular TV health show
| dc.contributor.author | Maina, Robert | |
| dc.contributor.author | Mutua, Sylvester-James | |
| dc.date.accessioned | 2024-10-24T13:44:20Z | |
| dc.date.available | 2024-10-24T13:44:20Z | |
| dc.date.issued | 2023 | |
| dc.description.sponsorship | Given the rise of Non-Communicable Diseases like cancer in the world and Kenya specifically, this study sought to elicit factors for the consideration of cancer control behavior change amongst residents of Nyeri County in rural Central Kenya. This study assessed the opinions of viewers about vernacular mass media cancer control messages using Inooro TV’s health talk show as a case. This qualitative study conducted focus group discussions and follow-up in-depth interviews with purposefully selected, pre-screened research participants. Data were analyzed using Computer Assisted Qualitative Data Analysis Software, NVivo 11. Findings were organized according to themes such as; normative factors and cancer control; the influence of family and friends in cancer control; sharing of cancer programs within social circles; effectiveness of vernacular languages in cancer control; the use of disease narratives to develop efficacy beliefs; and sharing mass media cancer programs in social contexts. This research explicates positive mass media effects, signifying the dependability of contemporary vernacular mass media communication infrastructure systems. Further research should explicate the role of the mass media in passing on correct knowledge about cancer and correcting fatalistic beliefs about chronic illnesses such as cancer. | |
| dc.identifier.citation | Maina, R. R., & Kisila, S. M. (2023). African factors in cancer control: Perspectives from Inooro TV’s ‘Uria Ndagitari’ (Ask the doctor): A Kenyan vernacular TV health show. Journal of Communication and Media Research, 15 (1): 138-147. | |
| dc.identifier.uri | https://hdl.handle.net/1805/44204 | |
| dc.language.iso | en | |
| dc.publisher | Journal of Communication and Media Research | |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | Non-Communicable Diseases | |
| dc.subject | Self-Efficacy | |
| dc.subject | Disease Narratives | |
| dc.subject | Normative Factors | |
| dc.subject | Vernacular Mass Media | |
| dc.title | African factors in cancer control: Perspectives from Inooro TV’s ‘Uria Ndagitari’ – ‘ask the doctor’: A Kenyan vernacular TV health show | |
| dc.type | Article |