IU Columbus Division of Business Scholarship

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https://hdl.handle.net/1805/3916

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‘Brain Gain’: Ranking economic impact efficiency of state-supported colleges
(The Republic, 2022-12-11) Brewer, Ryan; Padfield, Jon; IUPUC Business
Brand Extension Management: Analysis of Industry Trends
(2020-06-05) Lee, JungKook; Widdows, Richard
Incumbent traditional brands have an initial advantage over new entrants to a market. With traditional brands, marketers have spent many dollars and many years to establish brand awareness and build equity. Building and managing strong brands is considered to be one of the key drivers of success in the hospitality industry. A brand extension strategy is followed when a company uses an established brand name to introduce a new product. This practice has been widely used by a variety of firms to introduce new products. This study views the brand extension from the hotel industry by conducting qualitative research and contributes to research and theory on brand extensions by developing a model in the hotel industry.
Columbus forecast 2020
(Indiana University, 2019) Mohler, Steve H.; Kelley School of Business - Indianapolis
Columbus forecast 2022
(2022) Mohler, Steven H.; Padfield, Jon; Division of Business, IUPUC
Columbus metropolitan statistical area (MSA), based primarily on a manufacturing-based economy linked to the transportation industry and light vehicle manufacturing. It has experienced a significant negative economic impact due to COVID 19. With the continuing pandemic, a challenging year for transportation-related durable goods and lower light vehicle sales in North America, Columbus concluded 2020 with higher unemployment than 2019 and is projected with a lower GDP. Current expectations are for the local economy to increase slightly during 2021 in light of mixed economic indicators. This article explores these data, as well as what is anticipated for 2022.
Columbus forecast 2023
(IBRC Kelley, 2022) Mohler, Steven H.; Brewer, Ryan M.; Hester, Jason; IUPUC Business
As a durable goods manufacturing-based economy, the Columbus metropolitan statistical area (MSA) experienced significant economic volatility in 2020 and 2021 due to global supply chain issues and fluctuations in consumer spending related to the pandemic. Columbus concluded 2021 with lower unemployment than 2020 and with slightly higher GDP. During 2022, the unemployment rate dropped below 2.0% on three occasions. Current expectations are for local economic output to increase during 2022 in light of vehicle production and sales projections. This article explores the 2022 data, as well as what is anticipated for 2023.
Comparing American soccer dialogues: social media commentary Surrounding the 2014 US men’s and 2015 US women’s World Cup teams
(Taylor & Francis, 2018) Burch, Lauren M.; Billings, Andrew C.; Zimmerman, Matthew H.; IUPUC Division of Business
Mega sporting events such as the World Cup have been found to stimulate categorization of in-groups and out-groups among fans. While self-categorization correlates with gender, the sport of soccer also facilitates nationalistic categorization. The World Cup features nation vs. nation competition while making gender a non-variable as the men and women compete in separate tournaments in separate years. This study examined 33,529 tweets illustrating social media match commentary involving US teams and opponents on Twitter during the 2014 and 2015 World Cups. Results revealed US teams were more likely to be described in regard to attributions of success and failure, while opposition teams were more likely to receive personal and physical attributions. Conversely, no differences were found between US Men’s and Women’s teams in regard to characterizations of success and failure, but revealed the Women’s team was more likely to receive personal and physical characterizations.
Corruption Perceptions in the Caucasus: Impediments to Business Activity in Armenia, Azerbaijan, and Georgia
(2017-12) Lee, JungKook; Wadsworth, Frank H.; Wheat, Jerry; Swartz, Brenda
Armenia, Azerbaijan, and Georgia were bound together under Soviet direction for most of the twentieth century. When the veneer of centralized control was wiped away in the 1990’s, political, economic, and ethnic differences re-emerged after decades of being suppressed. This paper utilizes the Business Environmental and Enterprise Performance Survey (BEEPS) data from 2002, 2005, and 2009 studies gathered by a joint initiative of the European Bank for Reconstruction and Development and the World Bank to assess the environment for private enterprise and business development in transitioning economies. Crime and Corruption categories of the BEEPS studies were examined teasing out the shades of similarities and differences between and among the three countries. A series of BEEPS questions about “informal gift/payment expectations or requests” for a variety of business services or requirements reveals some of the impediments to conducting business as these countries moved away from a command economy. The paper shows the shifting importance in the 2002-2009 time period of these subtle and not so subtle extraction of payments for businesses both within these three countries and among the three countries. Changes were often not in a consistent pattern; explanations for the inconsistencies are beyond the scope of this paper.The general trend for the three countries showed Georgian firms perceive fewer informal gift/payment expectations or requests than Armenian firms. Armenian firms perceive fewer informal gift/payment expectations or requests than Azerbaijan firms. For example, in 2009 no Georgian firms, 15% of Armenian firms, and 52% of Azerbaijan firms reported an informal gift/payment expectation or request for permit applications. In addition, no Georgian firms, 10% of Armenian firms, and 21% of Azerbaijan firms stated an informal gift/payment was expected or requested when applying for an operating license. Another trend revealed fewer informal gift/payment expectations or requests in 2009 than in 2002. However, occasionally firms reporting such expectations or requests spiked in 2005. For example, in 2002 18% of firms, in 2005 21% of firms, and in 2009 eight percent of firms revealed informal gift/payment expectations or requests for an electrical connection. During tax inspections 53% of firms in 2002, 62% of firms in 2005, and 15% of firms in 2009 received informal gift/payment expectations or requests. Firms considering exporting to these countries should be aware informal gift/payment expectations or requests may be experienced when importing to or setting up joint ventures in these countries. The prudent firm will conduct their own research on local business conditions before doing business in a country. For many issues it appears these corrupt practices may be declining so the outlook in the future is positive.
Customers’ Perceived Experiential Value: Case of Social Commerce Context
(2019-06) Lee, JungKook; Lee, Yong Ki
Recently, variety of mobile devices and services are being spread based on a smartphones and SC (social commerce). In particular, the SC services play an important role in building consumer’s shopping experience as well as online shopping mall. Thus, this study examines the effect of perceived experiential value (utilitarian and hedonic value) on emotion, memory, and attitude and loyalty in SC context. In order to achieve these purposes, the author developed several hypotheses. The data was collected from 300 customers who have purchased the products or services in SC and it will be analyzed with SPSS and AMOS
The Effects of Uncertainties on Network Embeddedness and the Mediating Effect of Information Sharing
(2016-02) Kang, HyunSeung; Min, Junhong; Lee, JungKook
Conceptual model that both technology and volume uncertainty promote exchange partners to rely on the network norm of information sharing which is the necessary ingredient of the network embeddedness. Data was collected from the 143 manufacturers in high-tech market in which triadic relationships among the manufacturers (seller), their first vendors (first buyers), and the second vendors (customers of the first buyers) in high-tech markets were particularly focused. Results from the structural equation model and multiple regression analysis reveal that while the technological uncertainty has a positive effect on the network norm of information sharing, the volume uncertainty is not statistically significant. In addition, we find that there existsthe mediator effect of the network norm of information sharing in the relation between the uncertainties and the network embeddedness.
Ethical Staffing in the COVID-19 Digital Age: Are a New Set of Ethical Practices Needed to Guide Selection?
(IGI Global, 2022) Jones, Kevin; Saba, Nazish; IUPUC Business
In this chapter, the authors discuss ethical hiring practices in the digital age and argue for the necessity of ethical hiring processes. An examination of hiring before and during the COVID-19 pandemic highlights the increased use of digital technologies to aid the ethical hiring process. A particular focus is on the increased use of artificial intelligence (AI) tools to aid in screening and selection. The authors investigate unethical hiring practices, showing the potential adverse outcomes which may result. They conclude the chapter with a model and a set of guidelines to illustrate the components that enable ethical hiring processes and incorporate the use of AI.

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