Browsing by Subject "social media advertising"

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    The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor’s Perspective
    (Springer, 2018-04) Verbrugge, Jennifer; Rumbaugh, Malia; Cook, Lola; Schulze, Jeanine; Miller, Mandy; Heathers, Laura; Arnedo, Vanessa; Kuhl, Maggie McGuire; Foroud, Tatiana; Medical and Molecular Genetics, School of Medicine
    Facebook advertising is a powerful tool for increasing the outreach and recruitment of research participants. We describe our experience as genetic counselors within the context of an internet-based research study, recruiting subjects for a Parkinson disease (PD) biomarker study.