Browsing by Subject "medical marketing"

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    Cancer hospital advertising and outcomes: trust the messenger?
    (Elsevier, 2019-06) Lipitz-Snyderman, Allison; Vater, Laura; Curry, Michael; Li, Diane; Rubin, David M.; Radzyner, Mark; Duck, Elaine; Bach, Peter B.; Schenker, Yael; Medicine, School of Medicine
    Hospitals have made substantial investments in advertising for cancer services in the past two decades, totalling over US$200 million in 2016 alone. Advertisements promoting cancer centres are unavoidable in the USA. They hang on highway billboards and on air during prime-time programming. Some advertisements claim superior outcomes, others highlight access to clinical trials, and many present heart-warming patient stories that might be non-representative of actual outcomes. Data suggest that patients are highly aware of advertisements and are likewise influenced by them.