Browsing by Subject "History"

Now showing 1 - 10 of 26
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    Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry
    (2015-12) Brown, Margaret E.; Wokeck, Marianne S.; Monroe, Elizabeth Brand; Robertson, Nancy M.
    This study explores the intersection of the developments in the growing advertising, railroad, and automotive sectors of the U.S. economy. It examines the latter two sectors’ advertising to the elite by focusing on how industries that targeted the luxury market used fine art to emphasize and underscore the exceptionalism of that high-end market compared with the mass market. It does so by looking at the transition from using art as a decorative component unrelated to the product to using art specifically designed to advertise a product or experience. In the literature, advertising history has been delineated rather narrowly as the history of advertising to the mass consumer or as the history of advertising a specific type of product. This work broadens the focus in advertising history to show that luxury advertisers, as a sub-category of advertisers, developed particular advertising strategies, which recognized and exploited the relationship between their respective service or product, and a consciously selected audience for their respective advertisements. It shows that high art became a differentiating characteristic of advertising strategies aimed at the social elite market. This work also proposes the need for adding a specific timeline for the development of luxury advertising to the broad, more generally known outline of advertising history.
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    Archive as Pedagogy: Oral History and a Journal of the Plague Year
    (SAGE Publishing, 2020-12-18) Kelly, Jason M.; Horan, John; American Studies, School of Liberal Arts
    In March 2020, the COVID-19 Oral History Project, based at Indiana University Purdue University Indianapolis (IUPUI), teamed up with A Journal of the Plague Year: An Archive of COVID-19 (JOTPY), based at Arizona State University to create and curate a series of oral histories focused on the lived experience of the pandemic. Among the results of this collaboration has been a focus on research-based pedagogy and learning for undergraduate students, graduate students, and the public at large. This pedagogical emphasis has both shaped the archive and has been shaped by the process of developing the archive.
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    A brief history of clinical xenotransplantation
    (Elsevier, 2015-11) Cooper, David K. C.; Ekser, Burcin; Tector, A. Joseph; Department of Surgery, IU School of Medicine
    Between the 17th and 20th centuries, blood was transfused from various animal species into patients with a variety of pathological conditions. Skin grafts were carried out in the 19th century, with grafts from a variety of animals, with frogs being the most popular. In the 1920s, Voronoff advocated the transplantation of slices of chimpanzee testis into elderly men, believing that the hormones produced by the testis would rejuvenate his patients. In 1963-4, when human organs were not available and dialysis was not yet in use, Reemtsma transplanted chimpanzee kidneys into 13 patients, one of whom returned to work for almost 9 months before suddenly dying from what was believed to be an electrolyte disturbance. The first heart transplant in a human ever performed was by Hardy in 1964, using a chimpanzee heart, but the patient died within 2 h. Starzl carried out the first chimpanzee-to-human liver transplantation in 1966; in 1992 he obtained patient survival for 70 days following a baboon liver transplant. The first clinical pig islet transplant was carried out by Groth in 1993. Today, genetically-modified pigs offer hope of a limitless supply of organs and cells for those in need of a transplant.
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    Chartists
    (Blackwell Publishing, 2009-04-20) Kelly, Jason M.
    Chartism was a massive, working-class political movement that became a prominent feature of British politics between 1837 and 1848. The name Chartist was a derivation from their petitioning activities, which culminated in the presentation of three People's Charters to parliament in 1838, 1842, and 1848. While unsuccessful in achieving their immediate goals, the group became a potent symbol of early working-class political agitation, for radicals and conservatives alike.
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    Diversity, equity, and inclusion initiatives in the Medical Library Association: a look back at the last twenty-five years
    (Pitt Open Library, 2024) Pionke, J. J.; Chambers, Thane; Hernandez, Marisol; Linares, Brenda; Murphy, Beverly; Bartley, Kelsa; Pieczko, Brandon T.; Giustini, Dean; Ruth Lilly Medical Library, School of Medicine
    Over the past twenty-five years, the Medical Library Association (MLA) has pursued a range of diversity, equity, and inclusion (DEI) initiatives. This article, written by members of the Journal of the Medical Library Association (JMLA)'s Equity Advisory Group (EAG), outlines significant measures taken to raise awareness about specific concepts, opportunities, and challenges related to DEI among MLA members. Topics discussed include the impact of influential Black, Indigenous, and people of color (BIPOC) leaders, the establishment of DEI and social justice-focused membership communities, and specific initiatives led by various working groups and committees which have served to strengthen MLA's commitment to diversity, equity, and inclusion during the last three decades.
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    Dragging Wyatt Earp
    (Swallow Press / Ohio University Press, 2013-03) Rebein, Robert
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    Early Modern European Archaeology
    (ABC-CLIO, 2011) Kelly, Jason M.
    While the archaeology of the early modern period differed substantially from modern archaeology, many in the West practiced archaeology—the study of material culture—in the technical sense.
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    The Evolution of Renaissance Classicism
    (ABC-CLIO, 2011) Kelly, Jason M.
    The term "Renaissance classicism" refers to a fundamental attribute of the period that scholars refer to as the European Renaissance, roughly 1400–1600. Renaissance classicism was an intellectual movement that sought to mimic the literature, rhetoric, art, and philosophy of the ancient world, specifically ancient Rome.
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    The History of Group Art Therapy with Adult Psychiatric Patients
    (2014-05) Wallace, Natalie; King, Juliet
    History is a cyclical phenomenon; by reviewing the past, we can gain knowledge to improve the future. Since art therapy was first conducted in psychiatric hospitals, it is important to reflect on the history and commemorate where art therapy initiated. Art therapists have been facilitating group art therapy with adult psychiatric patients since the 1940s (Walker, 2012). Through reviewing the history of group art therapy that has been conducted with adult psychiatric patients, current art therapists can learn from art therapists’ experience to inform current treatment. This thesis will examine the history of group art therapy with adult psychiatric patients from the 1960s to the present and explore the changes that have occurred in both the hospital setting and group art therapy structure. This thesis will also inspect the findings documented in articles about group art therapy with adult psychiatric patients as well as how the authors reported the findings.
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    "History of The Indiana University School Of Medicine"
    (1990-01-02) Irwin Jr., Glen