Browsing by Author "Schenker, Yael"

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    Cancer hospital advertising and outcomes: trust the messenger?
    (Elsevier, 2019-06) Lipitz-Snyderman, Allison; Vater, Laura; Curry, Michael; Li, Diane; Rubin, David M.; Radzyner, Mark; Duck, Elaine; Bach, Peter B.; Schenker, Yael; Medicine, School of Medicine
    Hospitals have made substantial investments in advertising for cancer services in the past two decades, totalling over US$200 million in 2016 alone. Advertisements promoting cancer centres are unavoidable in the USA. They hang on highway billboards and on air during prime-time programming. Some advertisements claim superior outcomes, others highlight access to clinical trials, and many present heart-warming patient stories that might be non-representative of actual outcomes. Data suggest that patients are highly aware of advertisements and are likewise influenced by them.
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    Trends in Cancer-Center Spending on Advertising in the United States, 2005 to 2014
    (The JAMA Network, 2016-08-01) Vater, Laura B.; Donohue, Julie M.; Park, Seo Young; Schenker, Yael; Department of Medicine, IU School of Medicine
    In the United States, cancer centers commonly advertise clinical services directly to the public. Potential benefits of such advertising include informing patients about available treatments and reducing the stigma of cancer.1, 2 Potential risks include misleading vulnerable patients and creating false hopes, increasing demand for unnecessary tests and treatments, adversely affecting existing clinician-patient relationships, and increasing healthcare costs.3, 4 Understanding trends in the advertising spending of cancer centers and the characteristics of the centers that spend the most can inform the debate about the impact of these advertisements. Our hypothesis was that advertising spending has increased and that spending is concentrated among for-profit cancer centers.