Marlene Walk

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https://hdl.handle.net/1805/30170

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Browsing Marlene Walk by Author "Curley, Cali"

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    Competition and Collaboration in the Nonprofit Sector: Identifying the Potential for Cognitive Dissonance
    (2021) Curley, Cali; Levine Daniel, Jamie; Walk, Marlene; Harrison, Nicky
    Nonprofits compete with collaborators and collaborate with competitors regularly. Collaboration, a long-standing normatively preferred strategy for nonprofits, is utilized as modus operandi without thought to the potential unintended consequences. While competition, long deemed a dirty, word for nonprofits is a necessary but undesirable reality, avoided without consideration to the potential benefits. Nonprofits leaders may not be willing to explicitly acknowledge the use of competition as an operational strategy, which makes room for cognitive dissonance to impact the study of nonprofits. This piece identifies impacts of cognitive dissonance offering direction for future research exploring the interactive nature of competing with collaborators.
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    Competition is on the rise: to what extent does traditional fundraising performance research apply in competitive environments?
    (2022-01-14) Walk, Marlene; Curley, Cali; Levine Daniel, Jamie
    Research on fundraising performance links organizational size, professional donor engagement, and legitimacy with fundraising outcomes. But can we assume the same factors will positively impact fundraising performance in light of increasing competition among nonprofits? This study explores whether and how traditional factors known to impact fundraising performance perform in the context of online fundraising tournaments, an environment that is explicitly competitive as those who lose drop out. Our analysis draws on data from 596 US nonprofits that participated in such tournaments. This inquiry addresses increasing competitive pressures placed on nonprofits as they likely cannot avoid competition in the future.