(H.W. Wilson Company, 2004) Shaw, Debora; La Barre, Kathryn
Jay Conrad Levinson, the marketing guru who created the Marlboro Man, says, “A website is an island. Advertising is a bridge to that island.” Any public institution must choose carefully whether to build one or many bridges from its website. Moreover, a library, and by extension a library’s website, is “a good association
for just about anybody,” A. Paula Wilson observes.