SPECTACULAR! SPECTACULAR!
Date
2010-05
Authors
Language
American English
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Degree
M.A.
Degree Year
2010
Department
Grantor
Indiana University
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Abstract
Maslow’s hierarchy of needs might be as relevant today as his theory of human motivation was in 1943 when he first published it, but even 1970’s advertiser’s adoption and revision of it to include the higher ranking “aesthetic and cognitive” needs don’t fully account for today’s apparently insatiable desire for entertainment on demand (Maslow, Chapman). We want to be stimulated – constantly. We procrastinate, ameliorate, and celebrate by plugging into spectacles large and small on screens of equally variant size and scope. We get a buzz from the buzz we foster. We are swirling in a spectacle of our own device. We are the tail that wags the dog.