Evaluating A Diversity Program: Describing The Impact Of Gender Communication Training In A Large Multicultural Work Environment

Abstract

The purpose of this evaluation study was to assess the impact of a gender communication program on employee learning, understanding, and application of its concepts in a large, multicultural Midwest utility company. The program was initially implemented by the organization when supervisors raised the need for better communication between genders in their departments. A mixed quantitative and qualitative research design was used to glean information related to the participants’ knowledge, understanding, and application of the program content. Content analysis and descriptive statistics of company documents, observation, and survey data led to the following major findings: (a) significant positive communication changes in and outside of the workplace, (b) a general consensus that respect for the opposite gender culture holds an important value, (c) increased awareness of program content as pertinent to situations in participants’ lives, (d) a high degree of motivation to use what was learned, and (e) the need for additional training, session follow-ups, and refresher learning aides. Based upon the findings, several recommendations were made that address pre and post program support for the participants.