Gospel of Giving: The Philanthropy of Madam C.J. Walker, 1867-1919

Abstract

This dissertation employs a historical approach to the philanthropic activities of Madam C.J. Walker, an African American female entrepreneur who built an international beauty culture company that employed thousands of people, primarily black women, and generated hundreds of thousands of dollars in annual revenues during the Jim Crow era. The field of philanthropic studies has recognized Walker as a philanthropist, but has not effectively accounted for how her story challenges conventional understandings of philanthropy. I use historical methods and archival research to determine what motivated and constituted Walker’s philanthropic giving to arrive at three main conclusions. First, Walker’s philanthropy can be best understood as emerging out of a moral imagination forged by her experiences as a poor, black, female migrant in St. Louis, Missouri during the late 1800s dependent upon a robust philanthropic infrastructure of black civil society institutions and individuals who cared for and mentored her through the most difficult period of her life. Second, she created and operated her company to pursue commercial and philanthropic goals concurrently by improving black women’s personal hygiene and appearance; increasing their access to vocational education, beauty culture careers, and financial independence; and promoting social bonding and activism through associationalism, and, later, fraternal ritual. Third, during her lifetime and through her estate, Walker deployed a diverse array of philanthropic resources to fund African American social service and educational needs in networks with other black women. Her giving positions her philanthropy as simultaneously distinct from the dominant paradigm of wealthy whites and as shared with that of other African Americans. Her approach thus ran counter to the racialized and gendered models of giving by the rich white male and female philanthropists of her era, while being representative of black women’s norms of giving.