Encouraging Giving to Women's and Girls' Causes: The Role of Social Norms

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dc.contributor.authorMesch, Debra
dc.contributor.authorDwyer, Patrick
dc.contributor.authorSherrin, Steven
dc.contributor.authorOsili, Una
dc.contributor.authorBergdoll, Jonathan
dc.contributor.authorPactor, Andrea
dc.contributor.authorAckerman, Jacqueline
dc.date.accessioned2018-12-07T20:24:22Z
dc.date.available2018-12-07T20:24:22Z
dc.date.issued2018-12-11
dc.description.abstractUsing an experimental methodology, the study investigates how social norms can directly influence giving to women’s and girls’ causes. It also examines whether social norms may have differing impacts for men and women. These findings can help nonprofits and fundraising professionals apply a social norms approach to encourage giving.en_US
dc.identifier.urihttps://hdl.handle.net/1805/17949
dc.language.isoen_USen_US
dc.subjectsocial normsen_US
dc.subjectgenderen_US
dc.subjectwomenen_US
dc.subjectgirlsen_US
dc.titleEncouraging Giving to Women's and Girls' Causes: The Role of Social Normsen_US
dc.typeWorking Paperen_US
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