Drinking and driving: a pilot study of subjective norms, attitudes and behaviors of German and American students

Abstract

Drinking and driving is increasingly becoming a detrimental behavior, especially amongst college-aged students in the U.S. and other countries. Additionally, research shows that college-age students in the U.S. are more likely to drink and drive, than college-age students in Germany. Fishbein and Ajzen’s Theory of Reasoned Action asserts that subjective norms and attitudes signify behavioral intentions. In order to test the TRA and understand the drinking and driving differences and similarities in the U.S. and Germany, focus groups of German and American college-age students were conducted to discuss subjective norms and attitudes surrounding drinking and driving behaviors, followed up by an electronic pilot study survey regarding same. The data collected illustrated that college-age drinking and driving is occurs more frequently in the U.S., and that American and German students differ in their attitudes and subjective norms surrounding drinking and driving. Future research would benefit the continued use and circulation of the electronic surveys for larger cross-cultural samples of college-age students to more effectively and quantitatively assess actual drinking and driving behaviors as it relates to subjective norms and attitudes, as suggested in the TRA.