Competing Frames? The War on Terror in Campaign Rhetoric

Abstract

The Iraq War and the War on Terror were pivotal issues in the presidential race for the White House in 2004. Competing frames about the meaning of September 11, 2001, terrorism, and American power were constructed by the rival candidates and established a limited debate that marginalized alternative interpretations of war and peace. It is likely that the dilemma over U.S. forces in Iraq and the War on Terror will continue to be a major issue in the upcoming 2008 Presidential Election. Therefore, the campaign speeches of the presidential candidates, President George W. Bush and Senator John Kerry, during the 2004 Election regarding terrorism were important to understanding the themes that initiated public debate in the U.S. about the conflict in Iraq and the War on Terror. In this document analysis, these candidates’ public addresses illustrated how the role of the U.S. power to combat terrorism shaped a particular perspective about the post-9/11 world. Ideas that challenged “official” debate about war and national security were excluded from mainstream media coverage of the campaign. In order to examine the narrow debate over terrorism and how alternative “ways of seeing” war have been and continue to be marginalized, this study compared how the candidates framed the war in contrast to anti-war voices. Cindy Sheehan, who is an emergent leader in the peace and social justice movement, and more “official” voices of dissent like Representative Dennis Kucinich, have criticized “official” framing of the war. Dissenting perspectives about the Iraq War and the War on Terror invite a different understanding about U.S. hegemony, terrorism, and the consequences of the War on Terror for foreign and domestic policies. The impact of the war upon domestic policy and national crises, such as the widely televised and heavily criticized federal response to Hurricane Katrina Summer 2005, were examined to explore how domestic crises undermine “official” framing of the Iraq War and the War on Terror and empower alternative understandings of war and peace.