ROLE MODEL EFFECTS ON HEALTH COMMUNICATION PRACTICES

Abstract

The pursuit of a healthy lifestyle has become an important activity to large portions of the population. Health information and research has become readily available to the general public via the Internet and other communication vehicles and public health programs. As information becomes accessible, so too does the opportunity for individuals to take added ownership in seeking their own health care. The purpose of this research was to examine the role of gender in the decision that leads to individuals seeking regular health care. It focuses on the motivations that influence men and women when managing their regular preventative care. Despite the disparity in health care utilization between men and women, both positive and negative role models positively influence health and wellness. Constructs of masculinity and femininity continue to impact the utilization of health care procurement. Improving our health and providing a role model for our children offers the greatest potential for improving the health of our nation.