Social comparison, social networking sites, and the workplace

Abstract

Although social comparison has been studied for over 60 years, little research has been done to determine the effects it has on the workplace. Moreover, the explosion of social networking sites and their potential impact on the workplace have been largely overlooked by organizational researchers. Therefore, this study will attempt to evaluate the effect social comparison, specifically through social media, has on work relevant outcomes such as one’s job satisfaction, life satisfaction, and entitlement, moderated by materialism (relevance) and job expectations (attainability) of the referent other. Participants selected from an alumni database of a large Midwestern University were asked to view a manipulated Facebook newsfeed page and then complete a brief survey (N=290). A hierarchical multiple regression was conducted to assess the hypotheses. Results, implications, and limitations are also discussed.