Communication for behavioral impact: a COMBI plan for cancer prevention in Taiwan

Abstract

The aims of this research were to evaluate the merit of a communication-based medical approach to cancer prevention in Taiwan and to give deeper understanding of whether physicians view this type of method as a possible solution to public health problems. It is also hoped that this research will be able to find out whether doctors support the use of COMBI for managing public health issues in Taiwan. The results show that Taiwanese physicians perceive communication-based approach and communication methods as a way for managing public health problems, and they also agree that COMBI can be used for cancer or other public health issues prevention. The World Health Organization has used COMBI to deal with public health issues and has made a huge impact in many countries, combating diseases such as dengue fever, leprosy, lymphatic filariasis, tuberculosis, malaria, and HIV/AIDS with successful results. There is also a large body of research indicating that there is a strong relationship between eating fruits and vegetables and cancer prevention. In Taiwan, cancer has been both the top cause of death for 18 years and one of the top ten causes of death for 30 years. However, more than 80% of people in Taiwan still do not consume enough fruits and vegetables daily. Thus, this COMBI plan is hoped to help change these people’s eating habits for cancer prevention. The plan is also evaluated by doctors from Taiwan in terms of its pros and cons in this document, and suggestions for changes are made. These doctors view communication-based strategies like COMBI as a key component for managing public health problems, and they also believe that this COMBI plan will accomplish its goal of increasing people's fruit and vegetable intake for cancer prevention in Taiwan. Up till now, only minimal research has been conducted on the use of COMBI in Taiwan. Therefore, this investigation is hoped to initiate this research and provide a guideline for future COMBI-based actions taken in Taiwan.