Public perception and response to extreme heat events

Abstract

In the United States extreme heat events have grown in size and stature over the past 20 years. Urban Heat Islands exacerbate these extreme heat events leaving a sizable portion of people at risk for heat related fatalities. The evidence of this is seen in the Chicago heat wave of 1995 which killed 500 people over the course of a week and the European heat wave of 2003 which killed 7,000 people in the course of a month. The main guiding questions then become how government and the media can most effectively warn people about the occurrence of extreme heat events? Should extreme heat warnings be issued by T.V., newspaper or by radio? Even if warnings are issued will the population at large still change their behavior? Another possible question is whether people most vulnerable to extreme heat will change their behavior? A survey in 2010 by NASA will be the main basis for this analysis. This survey set out to see how well people in Phoenix, Philadelphia, and Dayton responded to extreme heat alerts by changing their behavior.