Unlocking Opportunities: Shaping the Future of Charitable Giving in Broward County

Abstract

Charitable giving significantly enhances the quality of life for Broward County residents, with annual donations exceeding $1 billion each year. Despite this substantial charitable landscape, a prior study conducted by the Community Foundation of Broward reveals that Broward County in Florida stands at a crossroads of generosity and unexplored philanthropic potential. When compared to similar-size communities in Florida and nationally, charitable giving in the area falls short. This follow-up study aims to uncover how generosity in Broward County can be activated. It brings together existing data points and findings from focus groups to create a more cohesive narrative that explores high-net-worth, diverse donor and non-donor households and offers a clear path for better understanding how to strengthen the existing culture of giving in the area.