Cultural Implications of Fair Trade: Aligning Intent with Impact

Abstract

The modern fair trade movement and resulting network emerged during the twentieth century as a strategy to alleviate extreme poverty through creating equitable trading initiatives and markets. Since its emergence, fair trade has grown tremendously to include initiatives across the globe, particularly within the Global South. Although the intent to do good is present amongst fair traders, the impact of these initiatives remains rather ambiguous, especially in regards to culture. Using a case study approach, this thesis aims to identify the cultural implications of fair trade activities and initiatives on Ghanaian basket weavers and their local communities, and then determine the effectiveness of the fair trade movement in aligning intent with impact within this context given these findings. From there, specific policy recommendations are provided for future initiatives.