@ Your Library: Public Relations and More at Indiana Libraries

Abstract

Not so many years ago, public relations in libraries often consisted of no more than an occasional program or a few flyers and newsletters describing library services. These activities principally took place in public libraries. Academic libraries might host an event, but the focus was primarily on fundraising, not on marketing their services. Neither did school nor special librarians feel the need to promote the library to their constituencies. Those were the days when librarians took for granted that everyone knew and understood the value of what we had to offer. We were the source for information; people needed us; and we didn’t need to get involved with the perceived “messiness” of public relations.