- Browse by Subject
Browsing by Subject "rural tourism"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item Industry convergence in rural tourism development: a China-featured term or a new initiative?(Taylor & Francis, 2018) Shen, Weili; Liu-Lastres, Bingjie; Pennington-Gray, Lori; Hu, Xiaohai; Liu, Jiayi; Tourism, Conventions, and Event Management, School of Health and Human SciencesIndustry convergence is a popular term that has been widely referenced in the context of rural tourism development in China. All levels of government (local, regional, national) in China have repeatedly addressed the significance of industry convergence in their tourism plans and related policies. Despite its popularity, limited studies at present have explored this concept in-depth. Using Huai’an as a case, this study applied a path analysis and reported the industry convergence process in a destination. The findings of this study can provide both theoretical and practical implications that are useful for tourism planners and policy makers.