Browsing by Subject "racial attitudes"

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    MLK Day and Racial Attitudes: Liking the Group More but Its Members Less
    (Wiley, 2015-10-01) Chopik, William J.; O'Brien, Ed; Konrath, Sara H.; Schwarz, Norbert
    Intuition suggests that the Martin Luther King holiday (MLK Day) should improve racial attitudes toward African Americans. However, its influence may depend on whether African Americans are evaluated as a group or individually. In two studies, we assessed racial attitudes either on MLK Day or on a control day. As might be expected, participants had more sympathetic attitudes towards African Americans as a group on MLK Day compared to control days; however, they evaluated individual African American exemplars more negatively on MLK Day compared to control days, who presumably seemed worse by comparison to the eminent political figure.