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Item Audemes: Exploring the Market Potential of a Sound Based Educational Tool(Office of the Vice Chancellor for Research, 2014-04-11) Meyer, Christopher; Ahsan, Sheheryar; Gupta, Vinayak; Parham, Abigail; Patel, Harsh; Qureshi, MariamAn Audeme is a 3-5 second non-speech sound that is used to transmit information aurally. Originally created and tested at the Indiana School for the Blind and Visually Impaired by Dr. Steve Manheimmer, Audemes were used as an educational tool that was proven to increase memory retention. The goal for this project is to expand the scope of the project from a BVI market to the larger market of sighted individuals. Specifically, we aim to further our understanding of Audemes by applying it to one specific application, including gaming and productivity. The project has consisted of a literature review of Audemes and its possible market applications; interviews with industry experts, including start-up specialists and lastly, a survey of sound app markets on both Android and Apple to determine profitable market segments. Finally, students at IUPUI will be surveyed to determine the entertainment value and usability of AUDEMES with a sighted audience. Through this proof of concept, we will determine the most profitable area for Audemes development. After establishing this, the future medical prospects could include rehabilitation of individuals with brain damage, use in speech therapy, and use in Alzheimer’s patients to slow deterioration of neural tissue. Additionally, this could be used in the emerging e-book market as well as an educational tool for better memory retention.Item The Paralegal's Guide to Ethical Issues Related to Social Media Use and Advertising(2014) Hook, Sara AnneIn recent years, Facebook, YouTube, Twitter, LinkedIn and others have become ethical minefields for legal professionals. With new regulations and rules in place and new questions raised, the ethical “lines” have become blurred. Uphold your ethical reputation and equip yourself with the tools you need to remain out of hot water in this digital world. This practical course will allow attendees to uncover potential ethical pitfalls when using social media and advertising. Those who should attend include: • Paralegals • Legal Assistants • Legal Support StaffItem Social Media Use and Advertising(2013-12) Hook, Sara AnneQuestions covered include: Can/should you "friend" a judge on Facebook? Can you use group coupon or daily deal marketing? Can you use text messages to solicit prospective clients? What are your ethical duties when using an Internet directory or client-matching site? What are the ethical rules of linking the law firm site to a non-legal entity and vice versa? What must you include in testimonials to make them ethically-compliant advertising?